August 4, 2015

Hi-Pro Feeds is excited to launch a refreshed Premium Horse Feed product line to dealers and horse owners across Texas, Oklahoma, New Mexico, Colorado and Arizona. The horse owner is demanding more from their feed products for their horses, and the company has taken this seriously in providing a refreshed, new look.

“We reviewed the product portfolio and made sure that the nutrition package in each product can deliver solid results for each specific horse in their particular stage of life, and level of activity,” mentions Matt McMillan, Ph. D., Equine Nutritionist, Hi-Pro Feeds. “Every bag of Hi-Pro Premium Horse Feed contains high-performing ingredients produced to meet rigorous standards for consistent quality at our 2 manufacturing facilities in Friona, Texas and Cheyenne, Oklahoma.

In partnership with Kentucky Equine Research® (KER), Hi-Pro Feeds has enhanced every feed formulation in their premium line-up to include fortified KER micronutrients. This combination helps to maximize the potential of every horse whether they are at the rodeo, in the show ring, working on the ranch or at home in the pasture.

“As a company invested in animal nutrition, we are excited to be working with KER to bring leading research, information, on-line tools, and feed products to the equine segment of our business,” says Holly Nicoll, Director of Marketing, Hi-Pro Feeds. “It has taken us 2 years to get here, to try and get it as good as we can for our customers. We listened to horse owners, and got their perspectives on where the gaps and concerns were in their feeding programs. From there we carefully considered the steps forward to produce the best possible horse feed for all of the different needs in the market.”

Customers will see the new packaging designs for the 6 premium nutrition products when they visit their local Hi-Pro dealer. The company has also created a product guide, and provided some additional tools and information to help horse owners with their feed choices. To learn more go to or to find a Hi-Pro Feeds dealer near you, visit