Gene Schueler

Expect the kind of customer service that you can only get from an owner. At Hi-Pro Feeds, we act like owners because we are. Most Hi-Pro employees are also shareholders. Like you, we are invested in this industry and committed to providing the support you need to keep your operation running smoothly. Our word means something—we do what we say and stand behind our products. We know what it takes for you to be successful in your business and we go out of our way to make sure that you get what you need, when you need it.


Kent Mills

Quite simply, our animal nutrition expertise will help you to get the most out of your feed, and more importantly, your operation. It all starts with our animal nutrition specialists. We work with our customers to understand their needs and develop the optimum feed formulation for their application. We bring the latest in animal nutrition knowledge and experience to your operation so that you can focus on running your business. Our nutrition specialists work closely with our manufacturing team to ensure that your feed is produced and delivered to specification—every time.


Dr. Mary Lou Swift

Not all feed is created equal. At Hi-Pro Feeds, we produce only the highest performing feed products to the most stringent standards and with an unwavering focus on consistent quality. Our animal nutrition experts work with you to make sure that we provide the optimum feed formulation for your application. Our tight manufacturing standards ensure that we continue to meet that specification over time. We offer a complete range of animal nutrition products across a wide range of species and our feed products have contributed to many award winning animals.

  • Green and white Alfa-Pro bag


    Alfa-Pro is a complete feed product that consists of ‘top-shelf’ ground alfalfa pellet fortified to meet all of the nutrient requirements of the horse no matter the stage of life or level of activity.
  • Yellow and white Classic Gold bag with Jackie Ganter feeding her horse from a bucket

    Classic Gold Textured

    Classic Gold textured horse feed supplies peace of mind nutrition results for growing and performance horses involved in light to moderate work.
  • Blue and white Natural 12 feed bag with brown horse

    Natural 12 Pelleted

    Natural 12 pelleted horse feed delivers a “best friend” formulation that is safe and convenient to feed growing, breeding and performance horses.
  • Green and white Natural 14 bag with brown horse

    Natural 14 Pelleted

    Natural 14 pelleted horse feed delivers added protein compared to the Natural 12 formulation. It’s a great feed partner for growing, breeding and performance horses.
  • Red and white Race Feed bag with horses and jockeys racing

    Race Textured

    Race textured horse feed delivers high amounts of beneficial digestible energy that gets intense working horses across the finish line.
  • Purple and white Senior feed bag with a horse drinking from a pond

    Senior Textured

    Senior textured horse feed delivers a balanced nutrition ration that makes your senior horse feel young at heart.
  • Black and white Performance feed bag with Melanie Whilhelm on horseback

    Performance Textured

    Performance textured horse feed delivers an energy dense ration to your partner in competition or work that gets the job done.
  • white bag with Hi-Pro logo and silhouette of a show cow

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