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We're

Hi-PRO Feeds ™

Here at Hi-Pro Feeds, we’re committed to innovating how the agricultural community approaches animal nutrition. Our dedicated team takes the time understand your needs and tailors custom solutions to help you get the most out of any operation.

 A Message to our customers – our response to COVID-19:  Learn More

The Hi-Pro story began in 1968 when we planted our first mill in Friona, Texas. In 1972, we became known as Hi-Pro Feeds™ and established ourselves as a brand synonymous with the South Central US cattle feeding business.

Over the course of five decades, Hi-Pro Feeds™ made its name as an innovator of animal nutrition. As a result, we became an early adopter of feed manufacturing science. In the 1960s, we started providing nutritional services to make the most of feed additives. In the 1970s, we developed the first computer livestock feed formulation program. After the 70’s, we oversaw the use of Near Infrared rapid and on-site proximate analysis. Ten years later in the 1990s, we developed advanced amino-acid-digestibility based on animal nutrition formulation. Before we knew it, Hi-Pro Feeds™ was one of the first livestock feed companies in North America to develop internationally-recognized quality control programs and certifications.

In summary, Hi-Pro Feeds™ continues its legacy of innovation across the Southwest. We’ve seen plenty of change over the past 50 years, but one thing remains certain is Hi-Pro Feeds™’ commitment to nutrition.

Join Our Team

We’re a passionate group dedicated to the role we play in delivering unmatched animal nutrition. If you’re looking for an exciting career in an atmosphere that feels like family, we’d love to meet you.

Browse Available Jobs

Find a Dealer Near You

With 236 locations across four states, it’s easy to find a store near you.

Find My Store

Meet Our Team

Leadership
Nutrition Technical Support
Dealer / Rancher Sales
Dairy Sales
Mill Manager
Leadership

Clifton Morgan

Clifton Morgan

General Manager
  • clifton.morgan@trouwnutrition.com
  • 806-898-3030
John Ingram

John Ingram

Director of Operations
  • john.ingram@trouwnutrition.com
  • 806-250-6892
Gene Schueler

Gene Schueler

Director of Customer Service
  • gene.schueler@trouwnutrition.com
  • 806-250-6811
Jeremy Hobbs

Jeremy Hobbs

NDS Manager
  • jeremy.hobbs@trouwnutrition.com
Varla Wilcox

Varla Wilcox

Promo Coordinator Customer Contact
  • varla.wilcox@trouwnutrition.com
  • 806-250-6820
Jamie VanBeek

Jamie VanBeek

Controller
  • jamie.vanbeek@trouwnutrition.com
Todd Munsch

Todd Munsch

HSE Director
  • todd.munsch@trouwnutrition.com

Nutrition Technical Support

Dr. Matt McMillan

Dr. Matt McMillan

Equine Nutrition Technical Support
  • matt.mcmillan@trouwnutrition.com
  • 806-786-8944
David Bradberry

David Bradberry

Dairy Nutrition Technical Support
  • david.bradberry@trouwnutrition.com
  • 254-396-3755
Sara Abatti

Sara Abatti

Dealer/Rancher Nutrition Technical Support
  • sarah.abatti@trouwnutrition.com
  • 806-459-0805
Kent Mills

Kent Mills

Dealer/Rancher Nutrition Technical Support
  • kent.mills@trouwnutrition.com
  • 325-207-3657
Jason Rector

Jason Rector

Purchasing Director
  • jason.rector@trouwnutrition.com
Brooke DeWinne

Brooke DeWinne

NDS Supervisor
  • brooke.dewinne@trouwnutrition.com

Dealer / Rancher Sales

Donald Schulze

Donald Schulze

Dealer/Rancher Sales: Texas Hill Country
  • donald.schulze@trouwnutrition.com
  • 325-456-1421
Blake Williamson

Blake Williamson

Dealer/Rancher Sales: Northern New Mexico & Oklahoma
  • blake.williamson@trouwnutrition.com
  • 505-818-9229
Judson Williamson

Judson Williamson

Dealer/Rancher Sales: Texas Panhandle
  • judson.williamson@trouwnutrition.com
  • 806-674-8074
Kody Kimbrough

Kody Kimbrough

Dealer/Rancher Sales: Southern New Mexico & Arizona
  • kody.kimbrough@trouwnutrition.com
  • 806-674-4374
Ross Parker

Ross Parker

Dealer/Rancher Sales: Central Texas & Southwest Texas
  • ross.parker@trouwnutrition.com
  • 612-770-0361
Kelly Burge

Kelly Burge

Dealer/Rancher Sales: Oklahoma
  • kelly.burge@trouwnutrition.com
  • 580-695-5755
Josh Green

Josh Green

Customer Service Supervisor
  • josh.green@trouwnutrition.com

Dairy Sales

Byron Jones

Byron Jones

Dairy Sales Manager: Bosque, TX
  • byron.jones@hiprofeeds.com
  • 254-842-7185
Kurt Averhoff

Kurt Averhoff

Diary Sales: West Texas & New Mexico
  • kurt.averhoff@trouwnutrition.com
  • 806-445-3333
Larry Griffin

Larry Griffin

Dairy Sales: Bosque, TX
  • larry.griffin@trouwnutrition.com
  • 254-842-7901
John Schueler

John Schueler

Dairy Sales: Texas Panhandle
  • john.schueler@trouwnutrition.com
  • 254-842-9194
Ross Roden

Ross Roden

Dairy Sales: New Mexico
  • ross.roden@trouwnutrition.com
  • 505-217-5634

Mill Manager

Lonnie Holland

Lonnie Holland

Mill Manager: Comanche, TX
  • lonnie.hollad@trouwnutrition.com
Matt Osborn

Matt Osborn

Mill Manager: Clovis, NM
  • matt.osborn@trouwnutrition.com
Mark Osborn

Mark Osborn

Mill Manager: Friona, TX
  • mark.osborn@trouwnutrition.com
Jeremiah Erwin

Jeremiah Erwin

Mill Manager: Cheyenne, OK
  • jermiah.erwin@trouwnutrition.com

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